Ben Huynh


Project

Amoon
Gert Tomson
Westreach
Act of Devotion
Kettlebell Pentathlon
Pink Hour



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Client: AMOON
Designer: Ben Huynh
     AMOON is a luxury boutique hotel positioned as an extraordinary urban sanctuary in the heart of New York City. Conceived as a stark, quiet counterweight to the metropolis outside, the hotel transforms the city's relentless rhythm into a feeling of weightless pause.
    Drawing inspiration from lunar stillness and mineral surfaces, the visual and verbal identity replaces typical hotel grandeur with understated elegance. Through tactile touchpoints, from custom stitched linen labels to editorial print collateral and serene digital spaces, the brand invites guests to step off the grid, leave the noise of the streets behind, and experience deep rest in an elevated atmosphere of absolute stillness.






















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